Wishful Eye Lift & Contour Serum Review

Hi, dolls!
It's been a while but after a much needed break from blogging I'm back! Today, I wanted to share with you all about the newest Wishful skincare addition - the new Eye Lift and Contour Serum. If you're interested to find out all about it, let's get right into it!

This post may contain gifted items meaning I received these beauty products for free from the brand to try and test out. However, my reviews/opinions on products are always 100% honest and I'll only recommend items that I love!

A lightweight yet supercharged refillable eye serum that instantly - and over time - lifts, firms and de-puffs under and around the eye area for brighter, fresher, youthful-looking skin. Packed with amazing ingredients such as Bakuchiol, Peptide, Matcha and Arabian Jasmine, it targets skincare concerns such as puffiness, loss of elasticity and dryness. Suitable for all skin types, it's vegan-friendly, fragrance-free, dermatologist and ophthalmologist tested. 

I've received my package from Huda Beauty couple days after the reveal and I was really excited to add it to my Wishful skincare routine, especially since most of their products are a staple in my routine (such as the Thirst Trap Serum). I find it to have a nice, lightweight formula which doesn't irritate my sensitive skin - I've been using it twice a day and just like their other products, it's very gentle on the skin. With each use, I instantly feel the hydration this serum adds to my under eye area and I believe it's super important not to forget to apply it onto the upper lid area as well, to keep the whole eye area fully hydrated. For a while now, I've also been obsessed with Matcha as a skincare ingredient as it has a high concentration of antioxidants and anti-inflammatory polyphenols. In this serum, Matcha helps to brighten dark circles and reduces hyperpigmentation which is also something I've noticed after only a couple of uses.   

Key Ingredients

Matcha - Rich in antioxidants and packed with caffeine (a vasoconstrictor), Matcha helps dilate blood vessels and improve the appearance of dark circles created by poor circulation and blood pooling in this area.

1% Bakuchiol - A gentle, plant-alternative to retinol with rejuvenating properties that help to improve skin's elasticity and slow the breakdown of collagen thereby helping prevent future skin damage and photoaging. 1% is effective enough to deliver all the benefits while still being suitable for sensitive skin.

Peptides - Helps to stimulate collagen, repair and strengthen the skin's barrier while firming and lifting to keep it looking plump and hydrated.

Arabian Jasmine - Known to help reduce the appearance of dark circles, reduce puffiness and keep the eye area looking bright. 

The serum is completed with a cooling zamak applicator to help de-puff and comes with 1 x inserted filled cartridge and 1 x additional refill cartridge. This means the applicator is yours forever - once the product inside is finished, you can recycle the inner cartridge and insert refill. The outer pack is FSC certified and recyclable too. 

Final Thoughts
This is a great eye serum to add to your routine even if you're just a beginner in skincare. Suitable for all ages and skin types, this is one of not many eye creams/serums that actually DO work. So far, I am really impressed and see myself continuing using it. I'm also very happy the brand decided to make it refillable and easy to recycle. In my opinion, Wishful not only creates great products which target different skincare concerns but all of their products are super gentle, making it a dream for people with sensitive skin like myself. 

As Huda's VIP, I'm also happy to announce you can now receive 20% off when shopping via my link! Enjoy - Shop Huda's Offer Now xo

Let me know your thoughts on Wishful's newest addition. Have you tried it? Is it on your wish-list? Comment down below and stay tuned for my next review! 

Love, Olivia xo 


  1. Great ingredient list!

  2. I always think eye cream is same as moisturiser and have no need for it but the ingredient list looks very interesting now I’m interested to try

  3. Your wishful collection is impressive, one of many reasons I trust your reviews ☺️

  4. Great review! This is on my list to try out for sure!!!

  5. Sounds amazing sweetest Olivia 🥰

  6. missed your blogs girl! so happy you got to try it before it launched, sounds like a great product

  7. Great Review! I wanted to give a shoutout to anyone currently using tretinoin; I know it can be a bit intense for some skin types. This post on best tretinoin alternatives lists some fantastic non-prescription alternatives worth trying.